Watch the video for a glimpse into the people, the places and the uncommon adventures that make up Blackburn’s Out There program.
Blackburn’s Uncommon Media Adventure
I tried not to panic as the beer can spun wildly in front of me, skipping and pinging off blemishes in the pavement, seemingly gaining speed as it careened down the path. The loose can, which had just been ejected from the pocket of Maurice Tiereny’s cargo shorts, was dong it’s 30mph dance about ten inches in front of my wheel and I wasn’t sure what was going to happen if I made contact with it.
Rarely, if ever, at Interbike does one get to go for a real bike ride—the soul cleansing kind that you’d enjoy with friends on any Sunday—the kind that got us all into the sport in the first place. So when Blackburn invited us (being members of the media) on the first Monday of Interbike to go for an evening ride and learn more about Blackburn’s Out There – Uncommon Adventures campaign, we all jumped at the chance.
I tapped my brakes and gambled on dodging to the left just as the can popped hard to the right and bounced off into history behind me (whew). Hopefully some lucky kid would find it and shotgun it later while running laps on his longboard.
The bike path, with it’s steep grade, high banked sidewalls, and occasional deep sand deposits was a mix between a skate park and a water diversion tunnel. The ten of us, outfitted on Volagi gravel/touring bikes with Blackburn racks (which we presumed were on board for carrying extra beer) bombed down the path, weaving back and fourth and banking off the sidewalls, laughing like fools as we were, and generally have a great time.
After the beer can incident, we regrouped and continued down the path. Eventually the gradient eased up and as the sun began to set we picked up a gravel path, which followed an old railroad bed that once served construction supplies to Hoover Dam. A golden glow radiated from the desert surrounding us and the temperature seemed to drop dramatically as we passed through tunnels cut straight through the cliff bands. After an hour or so of riding mostly downhill, we reached Hoover Dam to find it nearly empty of tourists, which was a real treat. All of us agreed the ride was the highlight of the day, and possibly even the entire week in Sin City, which is exactly the feeling Blackburn intended to create to promote the Out There campaign.
The Out There – Uncommon Adventures campaign features six courageous cyclists—dubbed Blackburn Rangers—of varying levels of experience who set out and blog about their epic and uncommon adventures experienced on two iconic cycling routes, the Pacific Coast and the Continental Divide route. The stories are genuine, heartfelt and inspiring.
Blackburn is producing a series of movies about that adventure as well. More info can be found here.